Our Team

Interested in getting to know more about us? Check out our bios below!

Iggy Javellana

Co-Founder and Managing Director

Iggy Javellana is the Co-Founder and Managing Director for Ywiser Inc. He also holds the official titles of Chief Marketing Officer and Head of Innovations.

Iggy has been at the forefront of digital since 2002, when he first started creating and managing content with Yehey!–the Philippines’ premiere Localized Search Portal for News and Entertainment, the most notable portal during the dot-com explosion of the early 2000’s. He’s moved on to helm Digital, Advergaming and Experience Design for several companies with his most notable role as Head of Content Acquisition and Business Development for Level Up! Games and as Strategy, Experience Design and Client Servicing Director for Mobext Philippines (now rebranded to Xiklab Digital), one of the Philippines’ most well-known digital advertising agency.

Iggy has helmed the Digital Marketing and Community Management Strategies of companies throughout several verticals, from Gaming, Esports, Fintech, Blockchain, FMCGs, Pharmaceuticals, Logistics, Telecommunications and Mobile, Healthcare, Fuel, and even Food and Restaurants.

Today, he is also the Co-Founder and Creative Director for his own startup, Muramasa Games.

Gamer, Geek, Father of three kids and three cats, passionate musician and filmmaker, he still continues to dream that someday, he could become a rock star.

Iggy’s Past Speaker Engagements (Local and Regional):

  • DMCON 2017, 2018, 2019 – Topics: Digital Marketing, Social Media Marketing. Content Marketing
  • Digital Masterclass 2018, 2019 – Topics: Digital Marketing, Social Media Marketing. Content Marketing, Video for Social
  • LaunchGarage Innovation Sessions – Topics: Digital Marketing Strategy, Social Media Marketing Masterclass
  • Business World Tech Up Summit – Topics: AI and the Workplace, Innovations and Technology
  • Casual Games Summit (SEA) – Topics: What Makes Mobile Games Work – A Comprehensive Study on the Mobile Games Market from 2010 to 2012
  • Game Developers’ Summit (San Francisco) – Roundtable: Publishing in Emerging Markets: Philippines, Brazil and Latin America

Shawn Silverman

VP for Social Media and Marketing

Shawn Silverman is the VP for Social Media and Marketing for Ywiser. Humble and ambitious with an entrepreneurial spirit and over 15 years of experience in digital marketing, Shawn is a leader in the field of digital and social media marketing, live video/social video, and influencer marketing.

Fully-equipped with experience in building companies as well as jumping into large ones and helping steer the ship in the right direction, Shawn has pioneered and tamed Social Media, Influencer, and Content creator strategies for marketing, brand, and building online communities, assisting in the launch of several high profile projects like Hearthstone for Blizzard, or projects and products for companies such as K2 Interactive and Dolby.

Shawn’s Past Speaker Engagements:

  • Adweek Webinar – Live Streaming Best Practices: How Live Video Is Changing the Social Landscape
  • Spredfast Summit – How Live Media is Revolutionizing our Current Events
  • PAX – Game Industry Careers (Part 1) — Press Start & Game Industry Careers (Part 2) — Press Continue

Marc Bell

Global Business Development Director

Marc has extensive experience in new business development, strategic partnerships & management in start-ups. Experienced with esports and gaming technologies, communities across social networks, cross platforms, online/offline marketing, product management, media buying, and payments. He has worked with start-ups, small entities, affiliates organizations, and medium sized companies, across, S.E. Asia, LATAM and the E.U. targeting International markets. His diverse background has allowed him to have an extensive network and reputation in entertainment, gaming and blockchain-based industries.

Marc believes that competition and challenges are his key drivers towards performance. He embraces multicultural environments, travel, and continuing education. Colleagues and friends would describe him as extremely energetic and an innovative entrepreneur, creative, committed, determined and goal oriented. He also displays creative ways to reach his personal and work objectives. Always up for a good challenge, Marc is one of the key drivers for the success of Ywiser’s business network.

Gianina Yumul

Marketing and Accounts Manager

Nina is a steadfast go-getter. Young, ambitious and full of resolve, she brings passion to the team and already wears multiple hats at such a young age. With experience in account management, project management, marketing, events, and even freelance writing and editing, this stalwart creative has the poise and temperament to grow alongside this startup.

Nina, while one of the youngest, is actually one of the key driving forces of this experienced team.

Juno Magno

Brand Ambassador and Jr. Graphic Designer

Juno, with her vibrant energy and colorful character, is engaged as one of the brand ambassadors of Ywiser, meanwhile also playing a role in both creative and socials behind the scenes. She shines with years of practice and a genuine passion for her craft in graphic design, digital marketing, and video games! 

That’s right, video games. Known affectionately as “Mango” on Twitch and Facebook Gaming, this young lady lives a double life as the smol happy video game streamer with pastel hair, Mangobellls! A budding Gaming Influencer in the local esports scene, Juno launched her dream to stream into a career in early 2019 when she was signed on as the Resident Streamer and Brand Ambassador of TaskUs, allowing her to further her skills in community development, social media marketing, and content creation.

Hopeful, highly-excitable and ever-cheerful, Juno is eager to learn from and grow alongside her team and mentors at Ywiser. 

Leez Ayumi

Brand Ambassador and Jr. Social Media Specialist

Leez has dabbled into multiple fields of written content – as an editor, a copywriter, and a contributing writer for print, novels, tech reviews, and blogging. She enjoys not only working towards good and optimized content but also, tracking its growth and analyzing upcoming trends. Aside from writing, she’s handled social media accounts of notable tech brands; modeled for successful independent clothing brands; and co-hosted shows, podcasts, and lives. 

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